To Sell Is Human: The Surprising Truth About Moving Others

We're All in Sales Now — Whether We Know It or Not

Think you're not in sales? Think again. Every day, you're persuading, convincing, and moving people — your boss, your clients, your kids, your colleagues. To Sell Is Human by Daniel H. Pink, the #1 New York Times Business Bestseller and author of Drive and A Whole New Mind, reveals the surprising truth: selling is one of the most fundamentally human things we do.

Drawing on social science, behavioral economics, and original research, Pink completely reimagines what it means to sell in the modern world — and gives you a practical, science-backed toolkit to do it better.

What You'll Discover

• Why the old "Always Be Closing" model is dead — and what replaces it
• The new ABCs of moving others: Attunement, Buoyancy, and Clarity
• How to craft pitches that actually work in a world of distracted, skeptical audiences
• The power of "servant selling" — making it about them, not you
• Practical techniques used by the world's best persuaders, negotiators, and leaders

Who This Book Is For

Entrepreneurs, salespeople, managers, teachers, doctors, lawyers — anyone who needs to move others to action. If you communicate, negotiate, or influence for a living (and who doesn't?), this book will transform how you think and work.

"Vastly entertaining and informative." — Forbes.com

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