Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi & Robert Rose

What if marketing could be more than a cost? Killing Marketing by Joe Pulizzi and Robert Rose invites you to rethink how innovative businesses approach marketing and profit.

Imagine sitting down with your next campaign plan and looking beyond the usual expense line. This is a thought-provoking pick for entrepreneurs, business leaders, and marketers ready to challenge the way they think about marketing.

• Explore the book's central idea: turning marketing cost into profit.
• Discover a fresh perspective from the authors of Content Inc. and Managing Content Marketing.
• Find inspiration for a more ambitious conversation about your marketing strategy.

Add it to your business bookshelf and start asking bigger questions of your marketing.