Everything Is Obvious: How Common Sense Fails Us

Why Does Common Sense Fail Us?

You think you know why things happen. You think you can predict what people will do. But what if everything you believe about common sense is wrong?

Everything Is Obvious: How Common Sense Fails Us by Duncan J. Watts — a Columbia University sociologist and network science pioneer — is a mind-bending exploration of why our intuitions mislead us, why hindsight feels like foresight, and why the world is far less predictable than we think.

Why You Need This Book

• Discover why "obvious" explanations are often just stories we tell after the fact
• Understand how social networks, trends, and markets defy common sense predictions
• Learn to think more clearly about complex systems — from business to politics to everyday life
• Challenge your assumptions and make smarter, evidence-based decisions

Perfect For

Readers of Thinking, Fast and Slow, The Black Swan, and Freakonomics who want to sharpen their thinking and question the obvious. Ideal for entrepreneurs, managers, students, and anyone who wants to understand why the world works the way it does.

"A deep and insightful book that is a joy to read. There are new ideas on every page, and none of them is obvious!" — Daniel Gilbert, Professor of Psychology at Harvard University

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