Contagious: Why Things Catch On by Jonah Berger

Why do some ideas spread while others fade? Contagious: Why Things Catch On by Jonah Berger invites you to look at the forces behind what people share and talk about.

Whether you're building a business, shaping a message, or simply curious about why things catch on, this is a thought-provoking addition to your reading shelf. Pick up your copy and explore the ideas behind word of mouth.