{"product_id":"spin-selling","title":"SPIN Selling","description":"\u003ch2\u003eThe World's Most Validated Sales Method — Backed by 35,000 Real Sales Calls\u003c\/h2\u003e\u003cp\u003eMost sales books are built on gut feeling and anecdote. \u003cstrong\u003eSPIN Selling\u003c\/strong\u003e is different. It's built on \u003cstrong\u003e12 years of research\u003c\/strong\u003e and the analysis of \u003cstrong\u003e35,000 actual sales calls\u003c\/strong\u003e across 23 countries — making it the most scientifically validated sales methodology ever developed.\u003c\/p\u003e\u003cp\u003eWritten by \u003cstrong\u003eNeil Rackham\u003c\/strong\u003e, founder of Huthwaite International, SPIN Selling reveals the four types of questions that top salespeople use to close complex, high-value deals — and why the techniques that work for small sales actually \u003cem\u003ehurt\u003c\/em\u003e you in big ones.\u003c\/p\u003e\u003ch3\u003eThe SPIN Framework\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eS — Situation:\u003c\/strong\u003e Understand the customer's current context\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eP — Problem:\u003c\/strong\u003e Uncover the pain points they may not even recognize\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eI — Implication:\u003c\/strong\u003e Help them feel the urgency of solving those problems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eN — Need-Payoff:\u003c\/strong\u003e Guide them to articulate the value of your solution themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho Needs This Book\u003c\/h3\u003e\u003cp\u003eSales professionals, entrepreneurs, consultants, freelancers, and anyone who sells high-value products or services. If you've ever lost a big deal and didn't know why — this book has the answer.\u003c\/p\u003e\u003cp\u003eImagine walking into your next sales meeting armed with questions so precise, so powerful, that the customer convinces \u003cem\u003ethemselves\u003c\/em\u003e to buy. That's what SPIN Selling gives you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUsed by the top sales forces across the world.\u003c\/strong\u003e Now available in Pakistan.\u003c\/p\u003e\u003cp\u003e📦 \u003cstrong\u003eOrder now — delivered anywhere in Pakistan!\u003c\/strong\u003e\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":48071042433182,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/image_05017b53-2372-4490-be73-f7aab9144bc3.png?v=1785571037","url":"https:\/\/bookonlinepk.com\/products\/spin-selling","provider":"BOOKONLINEPK","version":"1.0","type":"link"}