{"title":"MBA BOOKS","description":null,"products":[{"product_id":"poor-charlies-almanack-charles-t-munger","title":"POOR CHARLIE'S ALMANACK - CHARLES T MUNGER","description":"\u003cp\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43270420922526,"sku":null,"price":2000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/WhatsApp-Image-2022-11-28-at-12.19.16-PM-1-e1669724855189-1.jpg?v=1709463387"},{"product_id":"the-body-keeps-the-score-brain-mind-and-body-in-the-healing-of-trauma-bessel-van-der-kolk","title":"The Body Keeps the Score by Bessel van der Kolk","description":"\u003cp\u003eTrauma leaves invisible marks on the mind and body—but understanding how is the first step toward healing. In this groundbreaking work, renowned psychiatrist Bessel van der Kolk reveals how traumatic experiences literally reshape our brains and nervous systems, and why traditional talk therapy often falls short. Discover proven techniques to rewire your brain, reclaim your sense of safety, and transform how you relate to yourself and others. Essential reading for anyone seeking to understand trauma's profound impact and unlock genuine recovery.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43270447923358,"sku":null,"price":899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/18693771-1.jpg?v=1709463848"},{"product_id":"the-millionaire-fastlane-crack-the-code-to-wealth-and-live-rich-for-a-lifetime-m-j-demarco","title":"The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!  M.J. DeMarco","description":"\u003cp\u003ePerfect for readers who crave adventure, romance, or mystery, our handpicked selection promises to entertain and inspire. Add these timeless stories to your collection and experience the magic of a good book.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43270494683294,"sku":null,"price":499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/18872437-2-1.jpg?v=1709464606"},{"product_id":"poor-economics-a-radical-rethinking-of-the-way-to-fight-global-poverty-abhijit-v-banerjee-esther-duflo","title":"Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty  Abhijit V. Banerjee ,  Esther Duflo","description":"\u003cp\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKSTORE","offers":[{"title":"Default Title","offer_id":43270543769758,"sku":null,"price":950.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/10245602-1.jpg?v=1709465229"},{"product_id":"never-split-the-difference-negotiating-as-if-your-life-depended-on-it-chris-voss-tahl-raz","title":"Never Split the Difference: Negotiating As If Your Life Depended On It  Chris Voss ,  Tahl Raz","description":"\u003cp\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BookOnlinePK","offers":[{"title":"Default Title","offer_id":43270550061214,"sku":null,"price":700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/26156469-1-2.jpg?v=1709465312"},{"product_id":"freakonomics-revised-and-expanded-edition-a-rogue-economist-explores-the-hidden-side-of-everything-steven-d-levitt-stephen-j-dubner","title":"Freakonomics","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with these timeless treasures. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKSTORE","offers":[{"title":"Default Title","offer_id":43270571688094,"sku":null,"price":750.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/50997649.jpg?v=1709465627"},{"product_id":"so-good-they-cant-ignore-you-1","title":"SO GOOD THEY CAN'T IGNORE YOU","description":"\u003cp\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43270654230686,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/IMG-20230524-WA0042.jpg?v=1709466382"},{"product_id":"the-almanack-of-naval-racikant","title":"THE ALMANACK OF NAVAL RACIKANT","description":"\u003cp\u003ePerfect for readers who crave adventure, romance, or mystery, our handpicked selection promises to entertain and inspire. Add these timeless stories to your collection and experience the magic of a good book.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKSTORE","offers":[{"title":"Default Title","offer_id":43270969655454,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/54898389.jpg?v=1738223426"},{"product_id":"new-ultralearning","title":"Ultralearning by Scott H. Young","description":"\u003cp\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43271230554270,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/141647012.jpg?v=1709475252"},{"product_id":"the-millionaire-next-door","title":"The Next Millionaire Next Door","description":"\u003cp\u003ePerfect for readers who crave adventure, romance, or mystery, our handpicked selection promises to entertain and inspire. Add these timeless stories to your collection and experience the magic of a good book.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44050434195614,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/40831515.jpg?v=1759918516"},{"product_id":"rework-jason-fried","title":"Rework  Jason Fried","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with this timeless treasure. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44084242415774,"sku":"","price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/6732019.jpg?v=1720619994"},{"product_id":"the-courage-to-be-happy-the-courage-to-be-disliked-ichiro-kishimi","title":"The Courage to be Happy \/ The Courage To Be Disliked Ichiro Kishimi","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with this timeless treasure. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44084264501406,"sku":"","price":1850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/49231735.jpg?v=1720620732"},{"product_id":"range-david-epstein","title":"Range David Epstein","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eWhat's the most effective path to success in any domain? It's not what you think.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003ePlenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.\u003cbr\u003e\u003cbr\u003eDavid Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see.\u003cbr\u003e\u003cbr\u003eProvocative, rigorous, and engrossing,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eRange\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003emakes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\"\u003e\u003c\/div\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44086698344606,"sku":"","price":700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/41795733.jpg?v=1720688161"},{"product_id":"the-antidote-oliver-burkeman","title":"The Antidote Oliver Burkeman","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with this timeless treasure. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44086768337054,"sku":"","price":700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/13721709.jpg?v=1720689807"},{"product_id":"personal-mba","title":"Personal Mba","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with this timeless treasure. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":44099555524766,"sku":"","price":1000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/FullSizeRender_86b6cad0-a3ab-40d1-8455-67200e9fbc8e.jpg?v=1720970339"},{"product_id":"make-it-stick","title":"make it stick","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with these timeless treasures. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":45085310484638,"sku":null,"price":900.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/18770267.jpg?v=1739363861"},{"product_id":"the-courage-to-be-disliked","title":"The Courage To Be Disliked by  Ichiro Kishimi","description":"\u003cp\u003eDiscover the transformative philosophy that's captivating readers worldwide. \"The Courage To Be Disliked\" by Ichiro Kishimi presents a groundbreaking dialogue between a philosopher and a young man, exploring Adlerian psychology and the path to genuine happiness. This compelling book challenges conventional thinking about relationships, self-worth, and personal freedom, offering practical wisdom for breaking free from past trauma and societal expectations. Perfect for anyone seeking meaningful change, this thought-provoking read empowers you to embrace your authentic self and build a life of purpose and fulfillment. Unlock the courage within you to live on your own terms.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":45277496475806,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/9781760630737-640x996.jpg?v=1742905181"},{"product_id":"100m-money-models-how-to-make-money","title":"$100M Money Models by Alex Hormozi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis book makes a great addition to any collection or gift, offering a well-rounded and engaging read for those seeking to learn more.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":45939844350110,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/09943728-70A4-46BE-BBCD-B554FE9E6930.jpg?v=1757079269"},{"product_id":"100m-leads-by-alex-hormozi","title":"$100M Leads by Alex Hormozi","description":"\u003cp\u003e$100M Leads by Alex Hormozi reveals proven strategies to attract high-quality leads that can transform your business growth. This practical guide breaks down powerful marketing tactics for acquiring more customers and increasing revenue without wasting time or money. Whether you're a seasoned entrepreneur or just starting, learn how to generate consistent, scalable leads that drive success. Take your business to the next level with insights trusted by industry leaders.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46103320952990,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/B_1677_4_49327e8f-7728-4fb6-a752-18f2b1646f97.webp?v=1761645023"},{"product_id":"cant-hurt-me-by-david-goggins","title":"Can't Hurt Me by David Goggins","description":"\u003cp\u003ePush past your limits and unlock hidden potential with \"Can't Hurt Me\" by David Goggins. This raw and inspiring memoir chronicles Goggins' extraordinary journey from self-doubt and physical hardship to becoming one of the world's toughest athletes. Through brutal honesty and practical wisdom, he reveals how mental toughness, discipline, and relentless self-improvement can transform your life. Goggins' philosophy challenges you to embrace discomfort and redefine what's possible. Perfect for anyone seeking motivation to overcome obstacles and achieve extraordinary goals, this book proves that your greatest limitations are often self-imposed.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46118610862238,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/PXL_20210530_182933216.MP_-scaled.jpg?v=1761636324"},{"product_id":"100m-offers-by-alex-hormozi","title":"$100M Offers by Alex Hormozi","description":"\u003cp\u003eRevolutionize your business with \"$100M Offers\" by Alex Hormozi. This game-changing guide teaches you how to create irresistible offers that command premium prices and generate massive revenue. Hormozi reveals the psychology behind high-value propositions and provides a proven framework for structuring deals that customers can't refuse. Whether you're an entrepreneur, consultant, or business owner, this book shows you how to multiply your income by focusing on offer design rather than marketing tactics. Packed with real-world examples and actionable strategies, discover how to build a business that attracts ideal clients and generates extraordinary profits.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46118612893854,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/1_xGRFZwEcTsWt5-6PVXCgGw.jpg?v=1761636890"},{"product_id":"influence-the-psychology-of-persuasion-robert-b-cialdini-1","title":"Influence: The Psychology of Persuasion  Robert B. Cialdini","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eInfluence, the classic book on persuasion, explains the psychology of why people say \"yes\"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.\u003cbr\u003e\u003cbr\u003eYou'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46261364949150,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/28815.jpg?v=1765021826"},{"product_id":"the-black-swan-by-nassim-nicholas-taleb","title":"The Black Swan by Nassim Nicholas Taleb","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eThe most influential book of the past seventy-five years: a groundbreaking exploration of everything we know about what we don’t know, now with a new section called “On Robustness and Fragility.”\u003cbr\u003e\u003cbr\u003eA black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9\/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.\u003cbr\u003e\u003cbr\u003eWhy do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”\u003cbr\u003e\u003cbr\u003eFor years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb will change the way you look at the world, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world.\u003cbr\u003e\u003cbr\u003eTaleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. Elegant, startling, and universal in its applications, The Black Swan is a landmark book—itself a black swan.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46267082571934,"sku":null,"price":1000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/242472.jpg?v=1765175247"},{"product_id":"thinking-in-bets-by-annie-duke","title":"Thinking in Bets by Annie Duke","description":"\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.\u003c\/p\u003e\n\u003cp\u003eIn 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. 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