{"title":"DIGITAL MARKETING GKMBA","description":null,"products":[{"product_id":"this-is-marketing-you-cant-be-seen-until-you-learn-to-see-seth-godin","title":"This is Marketing by Seth Godin","description":"\u003cdiv class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eFor the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eHow to build trust and permission with your target market.\u003c\/b\u003e* The art of positioning--deciding not only who it's for, but who it's not for.\u003cb\u003e* Why the best way to achieve your goals is to help others become who they want to be.\u003c\/b\u003e* Why the old approaches to advertising and branding no longer work.\u003cb\u003e* The surprising role of tension in any decision to buy (or not).\u003c\/b\u003e* How marketing is at its core about the stories we tell ourselves about our social status.\u003cb\u003eYou can do work that matters for people who care. This book shows you the way.\u003c\/b\u003e'A very accessible way into Godin's thinking . . . Godin writes in\u003cspan\u003e \u003c\/span\u003e\u003cb\u003epacy, jargon-free prose\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eand this book is interesting and useful for anyone who wants an\u003cspan\u003e \u003c\/span\u003e\u003cb\u003einsight into how, and why, we buy things\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eor change our habits in any way ' The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"BookPageMetadataSection__genres\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43270475939998,"sku":null,"price":499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/products\/40549476-1.jpg?v=1709464337"},{"product_id":"the-war-of-art","title":"The War of Art by Steven Pressfield","description":"\u003ch2\u003eBreak through the resistance holding you back\u003c\/h2\u003e\u003cp\u003eThat project you keep putting off? \u003cem\u003eThe War of Art\u003c\/em\u003e by Steven Pressfield gives a name to the force behind the delay: Resistance. With direct, motivating insights, this nonfiction book helps you recognize procrastination and show up for the work that matters.\u003c\/p\u003e\u003ch3\u003eWhy read it?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUnderstand why creative goals can feel hardest to start.\u003c\/li\u003e\n\u003cli\u003eFind encouragement to build a more consistent creative practice.\u003c\/li\u003e\n\u003cli\u003eBring fresh resolve to writing, art, business, or any meaningful ambition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKeep it nearby for the days when the blank page feels louder than your ideas. If you’re ready to stop waiting for inspiration and begin, add this book to your shelf.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43271185072286,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/WarofArt.webp?v=1758887508"},{"product_id":"building-a-story-brand-1","title":"Building A Story Brand by Donald Miller","description":"\u003cdiv class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eDonald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003edoes this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ewill forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"BookPageMetadataSection__genres\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":43849056092318,"sku":"","price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/41215667.jpg?v=1787565805"},{"product_id":"hooked-by-nir-eyal","title":"Hooked by Nir Eyal","description":"\u003cp\u003eDiscover the joy of reading and enrich your life with these timeless treasures. Add to your collection today and let the adventure begin.\u003c\/p\u003e\n\u003c!----\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":45396892385438,"sku":null,"price":700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/Hooked.webp?v=1746519392"},{"product_id":"influence-the-psychology-of-persuasion-robert-b-cialdini-1","title":"Influence: The Psychology of Persuasion  Robert B. Cialdini","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eInfluence, the classic book on persuasion, explains the psychology of why people say \"yes\"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.\u003cbr\u003e\u003cbr\u003eYou'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46261364949150,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/28815.jpg?v=1765021826"},{"product_id":"measure-what-matters-by-john-doerr","title":"Measure What Matters by John Doerr","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.\u003c\/p\u003e\n\u003cp\u003eIn 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.\u003c\/p\u003e\n\u003cp\u003eSince then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eMeasure What Matters,\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eDoerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.\u003c\/p\u003e\n\u003cp\u003eThis book will show you how to collect timely, relevant data to track progress - to\u003cspan\u003e \u003c\/span\u003e\u003ci\u003emeasure what matters\u003c\/i\u003e. It will help any organization or team aim high, move fast, and excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46267261288606,"sku":null,"price":795.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/39286958.jpg?v=1765186088"},{"product_id":"purple-cow-seth-godin","title":"Purple Cow - Seth Godin","description":"\u003cp\u003e\u003cstrong\u003ePurple Cow\u003c\/strong\u003e by Seth Godin is a groundbreaking marketing book that challenges businesses to transform themselves by creating remarkable products and services. Godin argues that in a world full of boring brown cows, the only way to stand out is to be a Purple Cow — something truly remarkable, worth noticing, and worth talking about.\u003c\/p\u003e\u003cp\u003eThis book is a must-read for entrepreneurs, marketers, and business owners who want to break through the clutter and build brands that people genuinely love and talk about.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Seth Godin\u003c\/li\u003e\n\u003cli\u003eGenre: Business \/ Marketing\u003c\/li\u003e\n\u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":46871965139102,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/image_109953d7-44e2-4916-89d4-7998d352d314.png?v=1779638093"},{"product_id":"ogilvy-on-advertising-by-david-ogilvy","title":"Ogilvy on Advertising by David Ogilvy","description":"\u003cp\u003e\u003cspan\u003eA candid and indispensable primer on all aspects of advertising from the man  Time  has called \"the most sought after wizard in the business.\"\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTold with brutal candor and prodigal generosity, David Ogilvy\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• How to get a job in advertising\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• How to choose an agency for your product\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• The secrets behind advertising that works\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• How to write successful copy—and get people to read it\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Eighteen miracles of research\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• What advertising can do for charities\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":47892350763166,"sku":null,"price":1200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/641601.jpg?v=1782201335"},{"product_id":"marketing-6-0-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 6.0 by Philip Kotler, Hermawan Kartajaya \u0026 Iwan Setiawan","description":"\u003cp\u003eStep into the next era of marketing with \u003cstrong\u003eMarketing 6.0: The Future Is Immersive\u003c\/strong\u003e by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 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Order your copy in Pakistan from BOOKONLINEPK.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":67433149989022,"sku":null,"price":800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/image_6d98e277-55e5-4039-8f54-8e21094081f1.png?v=1790517224"},{"product_id":"the-anxious-generation-by-jonathan-haidt","title":"The Anxious Generation by Jonathan Haidt","description":"\u003cp\u003e\u003cstrong\u003eThe Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness\u003c\/strong\u003e by Jonathan Haidt asks a question that matters to every family: how is a changing childhood affecting young people’s mental health?\u003c\/p\u003e\u003cp\u003eFor parents, educators and readers interested in childhood and technology, this book offers a timely starting point for deeper conversations. Pick up a copy for yourself or someone navigating the digital age, and explore the ideas behind the “great rewiring” of childhood.\u003c\/p\u003e\u003cp\u003eBuy \u003cem\u003eThe Anxious Generation\u003c\/em\u003e in Pakistan from BOOKONLINEPK.\u003c\/p\u003e","brand":"BOOKONLINEPK","offers":[{"title":"Default Title","offer_id":67433180987550,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5243\/5870\/files\/image_6277eb2d-83f7-4eb0-beb3-b37122c45579.png?v=1790517397"},{"product_id":"the-consumer-insights-revolution-transforming-market-research-for-competitive-advantage","title":"The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage","description":"\u003cp\u003e\u003cstrong\u003eThe Consumer Insights Revolution: Transforming Market Research for Competitive Advantage\u003c\/strong\u003e is for readers who want to think more sharply about what customers need and how businesses learn from them.\u003c\/p\u003e\u003cp\u003eBring fresh perspective to your marketing shelf with a book focused on the role of consumer insights in market research and competitive advantage. 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